Shoshana Shapiro
Cumulus Media announces that effective immediately, Shoshana Shapiro has been promoted to Senior Vice President, Corporate Communications and Marketing from her current role as Vice President, Corporate Communications and Marketing Initiatives. In this new role, in addition to her current responsibilities leading the Company’s internal and external communications, Shapiro will also oversee marketing for key revenue-generating programs across the Company’s 85 markets. She will continue reporting to Mary G. Berner, President and CEO of Cumulus, and serving as a member of the company’s leadership team.
Since joining Cumulus in 2015, Shapiro’s career has been marked by significant achievements. Among these are launching company-wide collaboration tools and platforms; supporting Human Resources in establishing new programs for onboarding, DEI, and employee recognition; and developing the Company’s annual Environmental, Social, and Governance (ESG) report. She has also been instrumental in driving some of the Company’s most successful revenue initiatives.
Prior to her tenure at Cumulus, Shapiro held roles across several media sectors, including publishing with the Association of Magazine Media, film and TV development with Tribeca Productions, and television production with an ABC daytime talk show. She also spent several years with Rosie O’Donnell’s production company, KidRo Productions, ultimately serving as a producer and frequent on-air contributor on Sirius XM’s Rosie Radio. Shapiro graduated with honors from New York University with a B.S. in Communications.
“Shoshana’s promotion is a reflection of the essential and unique role that she has played at Cumulus over the last nine years,” said Berner. “Her communications work has helped us build one of the healthiest and most positive corporate cultures in our industry. Her revenue generation efforts have resulted in millions of dollars of incremental revenue for the company and significant improvements in the competitiveness of our local market sellers.” Berner added, “Moreover, her insights and collaborative spirit have made her an invaluable member of our leadership team and I’m looking forward to her continued success in this new role.”
“When Mary gave me the opportunity to help build the communications function at Cumulus, I had no idea how gratifying that experience would be,” said Shapiro. “Equally rewarding has been the ability to support so many revenue-generating initiatives, and I’m eager to expand my efforts in those areas. I’m greatly appreciative of Mary’s leadership and mentorship and am excited to continue to work with the entire Cumulus team to build value for all our constituencies.”
