Cumulus Media has announced it has appointed Neil Larrimore as Program Director for News/Talk station WPRO-AM in Providence, RI. Larrimore has programmed successful stations for more than 20 years and joins Cumulus from iHeartMedia, where he was formerly Program Director and Brand Manager for iHeartMedia’s Information brands in the Phoenix, AZ, and Tucson, AZ, markets. Prior to that, he was Program Director for KMBZ-AM/FM in Kansas City, MO. He has held other programming positions in markets including Dayton, OH, and Philadelphia, PA.
Holly Paras, Vice President/Market Manager, Cumulus Media-Providence, said: “After an exhaustive nationwide search, I am pleased to have Neil Larrimore joining the WPRO team. The impact of Neil’s vast experience in the spoken word format will no doubt be felt immediately. His ability to think strategically and use the digital platforms to grow the already-successful brand will be a welcome addition to WPRO.”
Larrimore said: “WPRO-AM is one of the country’s legendary news and talk radio stations. It is an essential part of the fabric that makes up not just Providence, but the entire state of Rhode Island and Southeastern Massachusetts. I am honored and humbled to be given the opportunity to join this great group of broadcasters and to continue its legacy.”