[captionpix imgsrc=”http://images.radcity.net/5988/5179629.jpg” captiontext=”Jennifer Frommer”]
Frommer joins Columbia Records from Conde Nast where she was Executive Director of Talent and Special Projects. Frommer engineered award-winning campaigns with some of the world’s leading celebrities and brands, including Jaguar, Nokia, Microsoft and Chevy. Prior to that, she was SVP of Strategic Marketing and Brand Partnerships for Interscope Records, where she developed content and branding campaigns with artists such as Lady Gaga, Eminem, and Madonna, and worked with brands including Samsung, Beats, Verizon, L’Oreal and Kia.Columbia Records has named Jennifer Frommer as SVP of its Creative Agency, overseeing brand partnerships and licensing. The announcement was made today by Joel Klaiman, Columbia Records EVP/GM. Based at Columbia’s New York headquarters, Frommer will devise strategic partnerships with Columbia’s roster, focusing on creative collaborations between artists and brands, film and television licensing, and deep content integrations.
“Jennifer’s expertise in building long-term collaborative partnerships with artists, agencies, and the branding world will be a key addition to our team’s efforts,” stated Klaiman. “Jennifer’s appointment expands our initiatives to magnify Columbia’s brand culture. The entire company joins me in welcoming Jennifer to Columbia.”
“I want to thank Rob Stringer and Joel Klaiman for this wonderful opportunity,” stated Frommer. “I believe storytelling is essential in connecting artists and brands. There is no greater narrative in music today than the diverse strength of Columbia’s innovative roster and its potential to ignite exciting new brand opportunities. I’m thrilled to be part of an elite team and look forward to a productive future ahead of us.”
