Pierre Bouvard
Sam Milkman
Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One, worked with Coleman Insights in the 90s and was instrumental in the growth of the company. Recently, Pierre and EVP/Senior Consultant Sam Milkman had discussions about long-term brand building strategy versus short-term activation tactics.
Coleman Insights is sharing some of the reasons why brand building is not just a good idea, it’s urgently required. While it applies to nearly every brand, it specifically covers why and how radio should pay attention.
Article can be read HERE
