Coleman Insights is proceeding with its third annual Contemporary Music SuperStudy, examining the contemporary music appetites of 1,000 12- to 54-year-olds across the United States and Canada. The findings of “Contemporary Music SuperStudy 3” will be shared this April and through subsequent public webinars and posts on the company’s Tuesdays With Coleman blog.
Coleman Insights EVP/Senior Consultant John Boyne, who is leading the Contemporary Music SuperStudy 3 project, says, “We’re excited about this opportunity to learn how people feel about a wide array of contemporary songs. Which ones rise to the top? Which ones fall to the bottom? And how do pandemic era tastes compare to those of previous years?”
The study utilizes a song list comprised of the most consumed songs of 2020 as measured by MRC Data that includes radio airplay, streaming, and sales data and is being conducted via Coleman Insights’ FACT360 Strategic Music TestSM online platform. Findings will include the best and worst testing songs, artists, and genres, as well as differences by platform consumption, and how contemporary music tastes are evolving. Last year’s findings included a stronger report card for Country relative to the prior year and a shift of the most popular songs towards older titles.
Coleman Insights President Warren Kurtzman adds, “We’re proud to once again bring this bellwether of contemporary music tastes to the industry, particularly at a time when so many behaviors are in flux. The Contemporary Music SuperStudy 3 also adds to the value our clients get out of their investment in our services, as they will receive exclusive access to the song-by-song data through our Coleman Complete promise.”
