As the country begins to carefully emerge from the pandemic, what does this mean for your radio station? What will the coming months look like? For this week’s Programming to Win column, Jacobs Media’s Bill Jacobs has suggestions on ways your station can build on its connection with listeners.
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For this month’s Programming to Win column, Robby Bridges asks radio to remember what its strengths are. Is your station part of the local community? Are you on top of the latest technology to get your station in people’s ears? Bridges suggests that radio stations shouldn’t forget exactly what make them part of a unique medium and what they do best.
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Sales leads can come from anywhere and anybody, says Bob Quick in this month’s column. Quick suggests some ways to keep an eye out for new advertisers in places you might not even be thinking of.
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For this month’s Programming to Win Column, Mike Stern of Jacobs Media analyzes the Alternative format, comparing and contrasting the music mix in the three major markets. What conclusions can be drawn about the current state of the format and where it will go from here? Find out Stern’s thoughts in his newest DMS+ contribution.
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For our final Programming to Win column of 2020, Robby Bridges takes stock of the massive changes in radio that the coronavirus has brought on. What is radio’s next step? Bridges shares his thoughts and opinions on the future of broadcasters.
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