The story Dan Mason, Jr. presents is a very fascinating one. After an extremely successful programming career, in October of 2015 Dan hit a wall in radio. In his words, “To me, the radio industry as a whole had lost its sense of purpose.” It might have been the termination of one facet of his professional life, but it certainly served as the genesis of what was to become Dan’s “Act II.” Dan decided to turn what appeared to be an apprenticeship as a Life-Coach client into a profession and business he could call his own. Three years after opening his doors to Creative Soul Searching as President & Founder, Dan’s sense of “happiness, passion and fulfillment” is at an all-time high. In Programming to Win, with so much new technology at our fingertips, there are seemingly countless ways to extend the reach of your station and its brand. Bob Quick runs down just some ways that your station can go beyond its frequency to make a mark. Question of the Week asks: Throughout your career, what has been your biggest challenge and what did you learn from the experience? And a photo flashback in This Week in FMQB History.