This issue’s Cover Story delves into the accomplished career of Greg Strassell. From American Radio Systems to Infinity/CBS to CBS RADIO to iHeartMedia, Strassell has excelled in his various programming and executive programming roles. As the current SVP of Programming for Hubbard Radio, Strassell finds a different, more intimate company culture, that apparently has both parties extremely satisfied. In Programming to Win, Bill Jacobs of Jacobs Media shows us what we can all learn from Tom Brady. Love him or hate him, the most successful NFL quarterback of all time has employed a variety of tactics to keep him at the top of his sport for years. Jacobs explains how they can be applied to programming your station as well. Question of the Week asks: If you could go back in time to any era and live the life of any celebrity in any field, who would it be and why? Plus, FMQB Hot Shots.