Category: DMS Monthly

eQB: October 18, 2019

One of the ongoing burning issues in our industry is connecting with the younger audience. This week we have millennial programmer Sassy of WKXJ/1037 KISS FM, Chattanooga, who is in the demo and also has a very intuitive feel for what makes Gen-Z tick as well. Creative, risk-taker, passionate about radio constantly moving forward, firm and outspoken in her beliefs, BTS aficionado, and a strong advocate for women in radio, you’ll get this and more. In Programming to Win, Mike Henry talks about a new Urban Alternative format for public radio. The results from five U.S. markets show that the audience appeal of the format is undeniably and overwhelmingly positive. Question of the Week asks: Given major entertainment and tech companies’ ultra-focus on creating original content and developing an app that has limitless streaming options, how should this influence radio strategy going forward? Plus FMQB Hot Shots.

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eQB Cover Story: Sassy, PD, WKXJ/1037 KISS FM, Chattanooga

Our industry is constantly searching for the next generation of programmers to start taking on a more commanding role in radio. Entercom PD Sassy is certainly one of those prime candidates to assume a long and prosperous programming career. Her astute programming instincts are matched by her passion for music and the result is a forward-thinking young radio manager who is destined for a bright and successful career in radio.

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Programming To Win: A Bull Market for Urban Alternative

For this month’s edition of Programming to Win, Paragon Media’s Mike Henry introduces us all to the Urban Alternative format. Could it be the next big radio format and a hit with your listeners? Henry explains why we should be paying attention to Urban Alt.

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DMS

Question Of The Week