Category: DMS Monthly

DMS Plus: April 16, 2021

The mere mention of the name Guy Zapoleon in our industry evokes the highest degree of reverence and admiration. Guy has seen it all, done it all, and still plans to continue his passionate mission of safeguarding the future of the Top 40 format. In Careers In Photos, Jonathan Shuford proudly displays his pictorial heritage. Programming To Win features Bob Quick’s creatives view of ways to keep an eye out for new advertisers in places you might not even be thinking of, and programmers address the most passionate aspects of their jobs in Question of the Week.

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DMS Cover Story: Guy Zapoleon, President, Zapoleon Consulting

Guy Zapoleon certainly needs no introduction. He’s an iconic programmer/consultant and renowned historian of the evolution of contemporary music radio over the past four decades. His specialty has always been Top 40, he just never stops thinking about the format. His reference points, up to the present day, are encyclopedic, while he continues to entertain and pursue fresh approaches to the format as he projects its vision path.

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Programming To Win: Boots on the Ground

Sales leads can come from anywhere and anybody, says Bob Quick in this month’s column. Quick suggests some ways to keep an eye out for new advertisers in places you might not even be thinking of.

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DMS

Question Of The Week