Audacy has announced a multi-faceted partnership with Hard Rock International (HRI) and its venues in nearly 70 countries spanning 249 locations that include owned/licensed or managed hotels, casinos, Rock Shops®, live performance venues and cafes. As part of the deal, Audacy and HRI will partner on live events at a new performance space in New York City, as well as music festivals and Hard Rock Cafe events around the country.
Additionally, Audacy and Hard Rock Cafe will host a series of annual events at Hard Rock Cafe locations worldwide, including hosting multiple private concerts at the Cafe in Nashville, as well as music industry events in both Nashville and New York City. Spring 2022, Hard Rock Hotels will debut a new flagship property on Music Row, just outside of Times Square, featuring a collaboration between the two brands. Within the hotel will be a uniquely integrated Audacy Live state-of-the-art performance studio and entertainment hub.
“We are thrilled to enter into this partnership with Hard Rock International,” said Audacy Chairman/President/CEO David Field. “The collaboration brings together two organizations that support music, artists and powerful fan experiences. We are excited to dive into the full slate of projects we will bring to life together.”
“Hard Rock and Audacy are brands synonymous with world class entertainment and music,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “This collaboration will translate into a powerful entertainment offering for music fans by two brands who know how to do it best.”
