Audacy today announced the launch of new exclusive music stations, available immediately to all listeners, which the company says “will build upon existing format offerings and bring new variety to its digital platform. The exclusive station collection is designed for fans by fans and will range widely across various music genres, moods and activities, enabling users to discover new music driven by their interests, favorite artists and upcoming events.”
“Exclusive stations underscore Audacy’s commitment to a roadmap of innovation, with many more features and interactivity to come over the coming months,” said J.D. Crowley, Chief Digital Officer, Audacy.
The initial launch group of over 350 new stations are curated by Audacy brands, on-air personalities and influencers from across Audacy’s nationwide portfolio and collectively leverage millions of hours of human music compilation and audio production experience. Stations will also be built by a number of music industry stars, including Coldplay, Tiësto, Sofia Carson and Jake Owen at launch, with additional artist-programmed stations added in the coming weeks.
“This is an important next step toward a listener-centric digital content experience that reflects the strengths and attributes of the Audacy brand,” said Jeff Sottolano, Audacy EVP of Programming. “These stations, created for fans by fans, including our industry-leading programmers, personalities and music’s biggest influencers, will allow us to deepen our connection between talent, artists and listeners. Together, we’ll introduce a greater variety of music, allowing us to generate even more opportunities to engage and entertain our rapidly growing digital audience.”
“Powered by Napster,” a complete music and audio platform service, is powering the catalogue of Audacy’s new digital stations. The stations will exclusively be available on its digital platforms, including the Audacy mobile app and web platform, along with smart speakers and, soon, connected devices. Audacy relaunched its digital platform in March as part of its transformational rebrand. Additional new interactive features will be introduced in the coming months.
