Arista Records kicked off the new year with the appointment of Sharon Timure as Head of Marketing and Kelsey Hession as Publicity Lead. Both are based in New York and will report to David Massey, President and CEO and Veronica Sanjines, General Manager.
Timure will oversee all marketing efforts for the label, utilizing her vast knowledge of the music industry in tandem with her strong discipline in strategic marketing. She joins Arista after a nearly twenty-year tenure at Island Records where she worked in both Tour Marketing and Strategic Marketing and focused on building the careers of hit artists including Shawn Mendes, The Killers, Bon Jovi, Fall Out Boy, Demi Lovato and newcomer Lauren Spencer Smith.
In addition, Hession brings her extensive knowledge of the media landscape to build Arista’s media awareness in both artist and corporate label and its growing roster. Hession joins after four years heading up the publicity department of Glassnote Records where she worked across the label’s storied roster including Phoenix, CHVRCHES, Jade Bird and Silvana Estrada’s Grammy-winning debut album campaign. Prior to Glassnote, she garnered industry experience at Live Nation and SONGS Music Publishing followed by joining the crisis management team at Hiltzik Strategies.
On the new team members, Massey shares, “We’re thrilled to kick off the new year with the addition of Sharon and Kelsey to the team. Sharon brings an incredible prowess to developing artists with a progressive marketing strategy and Kelsey’s forward-thinking approach to media will be a driving force to build buzz around our roster.”
In their new roles, Timure and Hession will work across the full Arista roster including multi-platinum marquee artists such as Måneskin, JP Saxe, Tai Verdes, and rising talent such as Lola Brooke and Paul Russell.