Apple today announced two new live radio offerings on Apple Music, along with the rebranding of its flagship Beats 1 station. Beginning today, Beats 1 will be renamed Apple Music 1 and two additional radio stations will launch: Apple Music Hits, featuring “everyone’s favorite songs from the ’80s, ’90s, and 2000s,” and Apple Music Country, spotlighting country music.
“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” said Oliver Schusser, VP of Apple Music, Beats, and International Content. “Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”
Apple Music 1 is led by presenters Zane Lowe, Ebro Darden, Brooke Reese, Dotty, Hanuman Welch, Matt Wilkinson, Nadeska, Rebecca Judd, and Travis Mills, and offers a lineup of shows from the biggest names in music, including Action Bronson, Billie Eilish, Elton John, Joe Kay, Lil Wayne, Frank Ocean, Vince Staples, and The Weeknd, as well as new shows from Aitch, Kerwin Frost, HAIM, Lady Gaga, Nile Rodgers, Travis Scott, Charlie Sloth, Young M.A, and many more.
“Apple Music is home — it’s home to artists, it’s home to fans, and it’s home to incredible music,” said Zane Lowe, Apple Music’s Global Creative Director and host. “I’m an obsessive music nerd. I love searching for the most exciting new artists and playing them right alongside the most essential, established artists of our time, because great music does not know the difference and Apple Music fans just want to hear great music. That’s what Apple Music radio is all about.”
Apple Music Hits offers a full catalog of the biggest songs fans know and love from the ’80s, ’90s, and 2000s. The station features new shows hosted by Jayde Donovan, Estelle, Lowkey, Jenn Marino, Sabi, Nicole Sky and Natalie Sky, George Stroumboulopoulos (“House of Strombo”), along with special shows from Ari Melber and others. Fans can also tune in to hear new exclusive shows from artists like Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor, Shania Twain, and more.
Apple Music Country’s talent roster boasts daily on-air hosts Kelleigh Bannen, Ty Bentli, Bree, Alecia Davis, Ward Guenther, Nada, and Tiera, plus weekly shows from Ashley Eicher and Kelly McCartney.
