Miley Cyrus (photo: Alana O’Herlihy)
Verizon is producing The Big Concert for Small Business, the “ultimate after-party for Super Bowl LV,” this Sunday, February 7 at 11:00 p.m. ET. Hosted by Tiffany Haddish and featuring performances by Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, H.E.R., Jazmine Sullivan, Luke Bryan and Miley Cyrus, the concert will be livestreamed on Yahoo, Fios, @Verizon on Twitter, Twitch, YouTube and TikTok, and broadcast on BET, CBS Sports Network, CMT, MTV2 and MTV Live, as well as airing on iHeartRadio and SiriusXM. The event is curated and produced by Roc Nation.
The concert is part of Verizon’s “multi-year commitment to bring one million small businesses forward by 2030 with resources to help them succeed in the digital economy.” Verizon is committing $10 million to small business support through the nonprofit Local Initiatives Support Corporation (LISC), focusing on business owners in historically underserved communities.
“Small businesses are so important and we need to do whatever we can to keep them alive; our communities can’t recover without them,” said Keys. “I’m excited to be partnering with Verizon and the rest of these amazing artists to not only be able to take the stage and bring that good music and light but to do it for such a meaningful cause.”
“When we launched Pay It Forward Live, the weekly entertainment series that supported small businesses last March, we had no idea the need for help would still be so critical almost a year later,” said Verizon CMO Diego Scotti. “We made magic happen by collaborating with the entertainment industry and mobilizing the public, impacting thousands of businesses. We’re doing it again, in an even bigger way, with the Big Concert for Small Business, bringing people together after Super Bowl LV to help the small businesses that are the heart of the American economy.”
