Taylor Swift
AT&T has announced an exclusive multi-year, multi-faceted deal featuring performances and content with Taylor Swift.
As part of the deal with AT&T, Taylor Swift will headline DIRECTV Super Saturday Night in Houston the night before the Super Bowl. This is Swift’s first performance as part of Super Bowl weekend. AT&T noted that the concert is the first of “many opportunities” in the partnership between the superstar musician and telecom company.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said AT&T Entertainment Group CEO John Stankey. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We’re excited to get event tickets into the hands of Taylor’s fans and exclusive content from the event to our customers and celebrate the combination of one of the world’s biggest artists with one of the world’s biggest sporting events.”
