Ron Poore
Our industry appears to be changing weekly. Staying on top of business changes is as important as staying on top of your game. Ron Poore has always applied a high degree of passion to his gig, his artists and his respect for radio. Never short on opinions, Ron enjoys breaking down old paradigms and moving forward. Feel the Passion of Poore in this week’s Up Close.
eQB presents excerpts from this week’s FMQB hard copy Modern Rock Up Close interview with Atlantic SVP Promotion/Rock Formats Ron Poore
On the trend of music in Modern Rock lately… I’m optimistic about the guitar making a comeback, which has been missing for awhile. Considering the big success of bands like Fallout Boy over the past year, and now up-and-coming bands like Panic At The Disco catching fire so quickly selling nearly 200,000 records before radio gets involved.
On radio regaining its prominence with the younger demo… I wish we could make radio the sexy technology again, but it’s not with teens and kids these days. We’re missing the magic radio used to have, and the kids have moved on because they can find things elsewhere. We’ve got to create some excitement and have people give a second look at their radio, like, “What am I listening to here?
On the biggest challenges facing the music industry today with the shifting revenue model…The biggest thing is for us to continue to make money. It’s difficult to make money off of a 99-cent download. Trying to sell CDs seems to be more difficult, so somehow we’ve got to find a way to connect to them.
On the music industry acting late in trying to capture the Internet… It’s like any other business or any other company where the people running these companies are not looking towards the future. They only see what’s in front of them. If it looks pretty good, they don’t worry about tomorrow.
On the problem of younger demos turning away… Radio is definitely not encouraging younger people to listen. You’re going to have a real problem in five to ten years as these kids grow up and there’s no one listening to the radio.
On HD radio…HD radio is all well and good, but here’s the problem, who’s got the money to buy new equipment to receive these things? Are they going to chose that or satellite radio? Traditional radio has a lot of catching up to do in this area. Do you know anyone who has HD radio?
On radio’s top-down approach to management and programming… It’s been on auto-pilot for many years. People don’t want to embrace new ideas or do anything interesting or different. I want to hear something different on the radio. Not just shocking , but something interesting, not the same old thing.
QB Content by Fred Deane
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