For radio, the car represents two #1s. The largest share of radio listening takes place while people are on the road, and automotive continues to be radio’s top revenue category. The car impacts every department in radio stations.
However, changes are coming to the dashboard that are changing the equation between radio and cars. And every month, the number of connected cars on the road is growing. In the process, entertainment and information options are proliferating.
Jacobs Media President Fred Jacobs notes that “the car may be the most important challenge – and opportunity – facing the broadcast radio industry at this time.” And that’s why mobile app developer, jācapps, will present its latest webinar focused on the connected car, and its implications on both mobile and broadcast radio. The webinar is scheduled for Tuesday, June 28, 2016 at 2:00pm ET.
Founder of jācapps, Fred Jacobs, and COO, Bob Kernen, will host the presentation, designed to help your station better understand the rapidly changing technology of the connected car.
You will learn:
• What’s coming to the dashboard – now and down the road
• What automakers are thinking and why that matters to radio
• How Apple’s CarPlay and Google’s Android Auto connect users’ smartphones to the vehicle
• Who you’ll be competing against for in-car share of usage
• How to ensure your app and your station have presence in connected cars
The webinar will also include action steps so that broadcasters in all sized markets can benefit from this information.
