Last April when FMQB celebrated its 40th anniversary, we enlisted Mel Taylor to moderate a THINK TANK symposium that looked at today’s fast moving multi-media world. It’s an area that is dominating today’s radio and music industries and demands attention to detail in all forward thinking areas. This week’s eQB offers a look at Taylor’s most recent presentation on how smart radio stations drive revenue with their websites.
Mel Taylor
Last April when FMQB celebrated its 40th anniversary, we enlisted Mel Taylor to moderate a THINK TANK symposium that looked at today’s fast moving multi-media world. It’s an area that is dominating today’s radio and music industries and demands attention to detail in all forward thinking areas.
As president of Mel Taylor & Associates, a Philadelphia based consulting firm that develops online revenue strategy for broadcast, newspaper and pure-play Media companies, Taylor stays at the forefront of the technological tsunami and its applications for both the radio and music industries. His mission is to help guide his clients to the Promised Land of digital space conquests with branding and revenue generating initiatives.
Taylor’s multi-media background includes internet sales development & training at Fox-TV and Clear Channel Radio Interactive, National Interactive Sales Manager at WorldNow (representing the online assets of 250 Television stations), as well as on-air positions at Philly area radio stations WYSP, WIOQ, WDRE and WPST. He is a frequent moderator and speaker at multi-media and broadcast conferences.
This week’s eQB offers a look at Taylor’s most recent presentation on how smart radio stations drive revenue with their websites.
