iHeartMedia has flipped Classic Rock WXZX (105.7 The Brew)/Columbus, OH back to Modern Rock as “The New Columbus Alternative 105.7, Everything Alternative.” WXZX was previous an iHeart Modern Rock station from 2014-2016 as “105.7 The X.”
Afternoons will be hosted by Rafferty, who is connected to the local Columbus music community. The full on-air lineup will be announced at a later date.
“There’s a significant appetite in Columbus for new music discovery and a place to rediscover some 90s and 2000s Alternative music hits which has a strong nostalgic appeal right now,” said Kris Foley, Metro President for iHeartMedia-Central Ohio. “Plus, with more people looking for audio companionship while working from home, we knew the time to change lanes was right now.”
“This station will be all about the music and a strong local connection,” said Michael McCoy, SVP of Programming for iHeartMedia-Columbus. “In fact, we’re looking for guest hosts in the evening who are connected to the music community and aspire to build an on-air show. Follow Columbus Alternative 105.7 on all social platforms by searching @Alt1057 to get info on how to audition.”
Earlier this month, longtime independently owned Modern Rock WWCD (CD102.5)/Columbus lost its FM frequency and became an online-only station.
