iHeartMedia-Greensboro has rebranded CHR WMKS (formerly 100.3 KISS FM) as “the new HITS 100.3, The Most Commercial Free Hit Music,” effective immediately.
HITS 100.3 promises “top Pop and Hip Hop hits including songs from artists including Ariana Grande, Drake, Harry Styles, Justin Bieber, Rihanna and Post Malone.” The station will also feature on-air personalities Kelly, Frankie V and MiKeith as well as commercial-free weekends. The station’s morning show is to be announced.
“After extensive local market research, we found that there is truly a lane for HITS 100.3, home of commercial free weekends,” said Zac Davis, Vice President of Programming for iHeartMedia-Greensboro. “There is an audience hungry for this type of station and it wasn’t being served. We look forward to entertaining our active audience with Kelly in middays, Frankie V in afternoons and MiKeith in nights.”
“HITS 100.3 rounds out our heritage line up of brands,” said Kellie Holeman, Market President of iHeartMedia-Greensboro. “It gives us the opportunity to provide the listeners in the Triad the music they want to hear with fewer commercials.”
