Columbia Records has announced a collaboration with the National Urban League, entitled Community Concert & Conversation. Sponsored by Visa, Community Concert & Conversation is described as “a unique platform that was created to advocate for the economic and social justice of Black Americans and other minority communities and to raise awareness of the disproportionate rate at which COVID-19 continues to impact these communities, especially the impact on small businesses. The ultimate goal is to set the path for change in the wake of the social injustices our nation is facing and to raise attention to supporting local communities, with a focus on small businesses.”

Hosted by Yvonne Orji, Community Concert & Conversation will feature thought leaders speaking with artists about the state of our community as well as performances and appearances from Nelly, StaySolidRocky, 24kGoldn, Rileyy Lanez, Cochise and more. The event is set to stream live on Columbia Records’ YouTube page on Friday, September 25 at 8:30PM EST, with a call to action for viewers to donate to the National Urban League.

“Columbia Records is a family — from our colleagues, to our artists, and their families. We are continuously striving for peace, harmony and equality across our endeavors as music plays an extraordinary role in healing and bringing people together,” said Jennifer Frommer, SVP of Brand Partnerships at Columbia Records. “We devised Community Concert & Conversation to not only elicit thoughtful and helpful conversation surrounding the impact of COVID 19 on the African American community, but to lean into Columbia Record’s legacy in supporting social change through music. We are grateful to our partners, The National Urban League and VISA for their brave support and vision.”

“Artists, particularly musical artists, have played a vital role in shaping social justice and civil rights since our nation’s founding,” said Marc H. Morial, President/CEO of the National Urban League. “We’re honored to join Sony and Columbia Records in upholding this distinguished legacy, and grateful to Visa for its ongoing support. We look forward to a dynamic and productive dialogue.”