iHeartMedia-Philadelphia announced today the “10,000 Voices” campaign to engage 10,000 voices for the presidential election in November. iHeart-Philadelphia will combine its reach on-air and digitally with HeadCount’s voter engagement tools, along with support from the Philadelphia’s Commissioners Office, in the 100 days leading up to voter registration deadlines in Philadelphia, New Jersey and Delaware. “10,000 Voices” will provide three paths for voter engagement – voter registration; a Me+3 Pledge, an initiative which will encourage listeners to bring three friends or family members to vote; and voting by mail.
“Increasing the number of people that vote in each election means better representation of everyone’s voice and a great way to actively participate in our democracy,” said Loraine Ballard Morrill, Director of News and Community Affairs for iHeartMedia-Philadelphia. “This is our chance to vote on the issues important to us.”
“The ‘10,000 Voices’ campaign will not only emphasize the importance of being registered to vote, but also ensure our communities’ voices are heard when we go out to the polls on November 3rd,” said Derrick Corbett, iHeartMedia-Philadelphia SVP of Programming.
“This is an excellent opportunity to utilize the reach of iHeartRadio to serve the needs of the public,” said HeadCount Executive Director Andy Bernstein. “As the birthplace of the Constitution, Philadelphia is a natural place to promote democratic participation.”
iHeartMedia-Philadelphia will promote voter registration on air, on the iHeartRadio app, on its websites and through its social media platforms, with encouragement from on-air personalities from all six stations. Due to the COVID-19 pandemic the campaign will also promote voting by mail.
