Given the corporate synergy between Baltimore Hearst properties WIYY (98 Rock) and WBAL TV, it’s no small wonder why the 98 Rock morning, The Justin, Scott and Spiegel Show, has crosspollinated to the TV airwaves in Charm City.
Dan Joerres, GM of WBAL-TV remarked, “Season one of Justin, Scott and Spiegel Shouldn’t Be on TV delivered market-leading ratings in the adults 25 54 demographic, retaining 78% of the Saturday Night Live lead-in. I am confident that Season two of the JSS Show will deliver equally impressive results as their listener base has responded so favorably. We are thrilled to continue this natural extension of our partnership with sister station 98 Rock.”
John Baldwin, WBAL’s creative services director said, “We are always looking for crossover opportunities between television and our two sister radio stations. We have a great deal in common, and have been successful in partnering in an ever-increasing number and array of projects. We often complement each other’s efforts.”
Baldwin also said the TV station runs a topical promo for Justin, Scott and Spiegel Shouldn’t Be on TV during Saturday Night Live.
“From a sales perspective, “said Joerres, “this type of natural synergy is another opportunity for both our television and radio sales teams to work together, creating a multi-platform solution for our mutual customers.”
