Shondaland, founded by award-winning television producer and writer Shonda Rhimes, is taking storytelling to audio by partnering with iHeartMedia, to launch Shondaland Audio. The agreement includes a full slate of iHeartRadio Original Podcasts set to release over the next three years as part of the iHeartPodcast Network. Rhimes will oversee development and Sandie Bailey, Chief Digital and Design Officer, will manage day-to-day operations as the company introduces a mix of incredible talent and stories to hundreds of millions of podcast listeners across the country.
“Podcasting continues to see tremendous growth and I’m excited to partner with iHeartMedia as Shondaland expands its storytelling journey into this medium which has seemed to usher in a unique sense of boldness, intimacy and connection,” Rhimes said. “With iHeartMedia we aim to share stories that are engaging, insightful, and reflect a robust world-view while staying true to the authentic storytelling voice that has become synonymous with Shondaland.”
In 2017, Shondaland began broadening its digital footprint with the launch of website Shondaland.com and later entered podcast territory with “Katie’s Crib,” a weekly podcast following “Scandal” and “Waitress” actress Katie Lowes where she shared intimate conversations about the joys, pains, and hilarity of new motherhood with guests. New episodes of the podcast will be a part of the Shondaland Audio slate next year.
“Shonda Rhimes is one of the greatest storytellers of our time,” said Conal Byrne, President of the iHeartPodcast Network. “We’re honored that she’s chosen the iHeartPodcast Network to extend her storytelling craft to audio, bringing a massive slate of new original podcasts to the world. With our unparalleled reach across multiple platforms, we can’t wait to introduce the incredibly engaging and brilliant Shondaland podcasts to millions of listeners.”
