[captionpix imgsrc=”http://images.radcity.net/5988/5179606.jpg” captiontext=”Mike Mathewson”]Columbia Records has named Mike Mathewson Vice President of Marketing; it was announced today by Doneen Lombardi, Executive Vice President, Head of Marketing for the label, to whom Mike reports.

I’ve had the pleasure of working with Mike since he started his career here at Columbia Records; I have watched his tremendous growth as an executive. He is a creative and innovative marketer, an integral part of the newly restructured marketing department,h stated Lombardi. gThe entire company joins me on congratulating Mike on this well-deserved promotion.h

gIfm grateful to Rob Stringer, Joel Klaiman and Doneen Lombardi for this expanded position at the label where the culture and innovative artist roster that we have the opportunity to collaborate with are second to none,h stated Mike.

Most recently, Mike was Director of Marketing for Columbia and guided campaigns for David Bowiefs š, Calvin Harris, The Chainsmokers, OMI, ZHU and London Grammar. Mike joined Columbia Records as an intern in 2006 and went on to hold various roles that included the digital sphere and international marketing divisions. Along the way he helped develop campaigns for Pearl Jam, AC/DC, Gossip‘s million-plus selling breakthrough album Music For Men and Nickelodeon music properties.