Alpha Media Fredericksburg, VA announced the launch of LIVE 99.3. The station, formally 99.3 The Vibe (WVBX-FM), will target the 18-49 demo with Today’s Hit Music including artists such as Ed Sheeran, Camila Cabello, Drake, Maroon 5, Imagine Dragons, Kendrick Lamar, and others.

Alpha Media, Fredericksburg Market Manager, Beth Vickers commented on the announcement, “We are very excited to have launched a radio station in Fredericksburg that plays the hit music of today’s hottest artists. Alpha Fredericksburg continues to deliver top quality programming with local and live personalities.”

“The Fredericksburg area, including Stafford, Spotsylvania, King George, Caroline, and Orange counties have been asking for their own Top 40 station, and with today’s music being the best it’s been in a decade, it only makes sense to go LIVE! Big thanks to our Music Director DJ 2Much and Promotions/Marketing Director, Steffanie Atkins for all of their hard work to make this happen,” remarked Bill West, Alpha Media, Fredericksburg Operations Manager.