Elvis Duran

On Sunday, Journalist Mo Rocca’s feature story on Elvis Duran aired on CBS Sunday Morning, a show which Duran has so admired over the years. During the in-depth piece that brings viewers in-studio at Z100, Duran’s home in Santa Fe and behind the scenes at Jingle Ball at Madison Square Garden, Rocca shared his observations about the radio industry.

“He’s (Duran) a rarity these days, a nationally known radio personality,” states Rocca. He then asks Duran, “Growing up, I remember big-name radio DJs. Now it’s kinda you and Ryan Seacrest. What happened?”

Duran comments, “Radio isn’t what radio used to be. A lot of radio companies gave up on personalities; they just wanted to play music, it’s cheaper. That’s not good for our business. So, I’ve done everything I can to keep personality on a radio show in the mornings…We are in the friendship business.”

Duran also discussed how his love for radio began when he was a young child. He shared that the special connection with on-air personalities is what originally drew him to the platform and that unique friendship continues to inspire him every day.

“We are in the friendship business. I think about you (the listener) when you hop in your car in the morning. You’re either leaving a house that may be full of turmoil or going to a job with a boss you don’t like, but I have you for 20, 30 minutes, and I can be your friend,” said Duran.

When asked about his legacy, Duran states, “I don’t want them to remember my name, I just want them to remember how we made them feel everyday. That’s it.”

View the full segment of Elvis on CBS Sunday Morning HERE