iHeartMedia San Antonio announced today the debut of the new Mix 96.1, Tus Favoritas de Siempre, effective immediately.
The innovative Mix 96.1 brings a unique blend of content to listeners, as the station will broadcast a fusion of English-language music from the ‘80s and ‘90s. It’s a blend that caters to a wide spectrum of listeners in the San Antonio area, and will feature a variety of hits from Whitney Houston, Marc Anthony, Madonna, Lionel Richie, Shakira, Michael Jackson, Celine Dion and more.
“We’re thrilled to introduce Mix 96.1 to San Antonio, a station that celebrates the vibrant Latino community with the best music from the ’80s and ’90s, in both English and Spanish,” said PJ Gonzalez, Senior Vice President, iHeartLatino. “Mix 96.1 will bring together the timeless hits our listeners love, creating a unique listening experience that resonates with our bilingual audience and reflects the rich culture of San Antonio.”
“We are thrilled to announce the launch of Mix 96.1, Tus Favoritas De Siempre. This new format will unite and celebrate the vibrant energy of San Antonio’s Hispanic community,” said Rosie Perez, Market President for iHeartMedia San Antonio.
“I’m excited to bring Mix 96.1 to life. This station blends the best of 80s and 90s English hits with timeless Spanish AC favorites, creating a nostalgic yet fresh listening experience. With Mix 96.1 joining 104.5 Latino Hits and La Preciosa 105.7, iHeart San Antonio is positioned as a powerhouse in Hispanic radio and we’re dedicated to offering brands that speak to this community,” said Pedro Escalera, Director of Programming and Brand Strategy for iHeartLatino.
The station is currently featuring 5,000 songs in a row commercial free.