April 28, 2023
What is your philosophy in dealing with a constantly changing and evolving industry?
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Matt Johnson, WPLW: Gotta have a mindset to accept that change is just a part of our industry, and to be open to it as it happens. Bob Patrick, WXLK: Just keeping up with the trends while not forgetting what’s best for your own market.
Buster Satterfield, WIOQ: Just keeping up with the changes in general and what’s going on around you. Pay attention to the audience, where they’re at, and where they’re going. Heather Deluca, WSJO: Embrace it for all it is. Learn as much as you can about new applications and technology and strategize ways to make BOTH work for your personality and brand. Adam Rivers, WKCI: We need to continue to follow the audience. But also make sure that our actions go through a filter with regards to the goals and expectations for our stations and company.
Mike Klein, WZFT: Learn as many different parts of our industry as you possibly can. Make yourself versatile in different formats, programming, on-air, or anything you can get your hands on. Jon Zellner, iHeartMedia: Approach every day like you’re working at a start-up and surround yourself with people who aren’t living in the past. |
Brian Check, iHeartMedia: Change is almost always bad. Or at least that’s often our initial reaction to change. It’s human nature to avoid it…to push back. But that never ends well. From centralization to new technology to a whole world of digital competition, it’s all opportunity, and opportunity is what we make of it.
Mike O’Donnell, WKRZ: You have to evolve and at the same time not lose sight of your brand’s core goals and programming methodology. I’ve been programming for a mass audience all these years and you can’t completely blow that up. You have to accommodate a sensible balance. Rick Vaughn, KENZ: Be constantly entertaining. That’s what we’re up against regardless of platform. People need to think of us as entertaining and being a companion. Dom Theodore, Radio Animal Media Strategies: Rather than complain about it, try to shape change. Get in the problem-solving business rather than letting the accountants do it for you. Valentine, WBHT: A wise man once told me you can’t worry about things you can’t control. So, I think we need to embrace change and evolve with the audience, or we risk getting left behind.
Jeff Hurley, iHeartMedia: The industry doesn’t stop simply because you’re too afraid to try something new. Try 10 new ideas. If you get 4 of them right, you’re batting .400 and you’ll end up in the Hall of Fame. Great players miss shots but they keep shooting because they trust in their abilities. We need to constantly try new approaches and technologies. Jammer, WEZB: I would tell you but it just changed a minute ago. |
Brian Mack, iHeartMedia: My philosophy is that I must change and evolve with life, that will make the industry adaptation simple. Jonathan Shuford, WRVW: None of us have all the right answers and you have to be as open-minded as ever.
R Dub!, Z90/Magic 92.5: Hold dearly to the values that translate while being open to accept new ideas, technologies, and ways of doing things. Marry the two. Orlando Davis, WLLD: While we try and maneuver everyone’s solutions and tricks, my philosophy is pray that we all can find our personal Nielsen approach to being paid an exorbitant amount of money today for yesterday’s tech and execution. Talk about quitting your job and not leaving. SMH
Lee Abrams, mediavisions: If it’s radio, personally I’ve found the excitement, future and path of evolution questionable, so I’ve chosen to move on. For others it depends. Stay the course and grow with its current iteration; develop ideas that could work in the present environment or prepare to evolve into an industry that needs your skill set. Jagger, KCHZ: Trust Your gut. Things have changed over the years, but our job is to stay focused on good programming practices for our markets and maintain a mass appeal approach. |
Tommy Chuck, WFLZ: Don’t be shy about raising your concern but be open minded and willing to change and evolve. Often, you’ll discover that a “new normal” is created quickly. Most importantly, don’t let your job become your identity. Find faith. Enjoy time with family and friends. Have hobbies. When things get frustrating, those things will keep you sane.
Toby Knapp, WASH: Breathe. Control what I can control. Do the best I can and be confident in who I am and what I have and continue to bring to this game. We prove our worth every day. And don’t be afraid to evolve.
Rich Davis, KDWB: I feel like I’m always optimistic and I continue to try hard not to worry about the stuff I can’t control. You have to do what you do and be the best you can be and as new things come along you have to evaluate how you can use them and how it can make your job and your brands better.
Next Week’s Question Of The Week:
Who has been the most influential person in your career that you have learned the most from?
e-Mail your responses to: jodorisio@deanemediasolutions.com or bburke@deanemediasolutions.com
