Audacy today announced the immediate launch of 102.1 JAMS (KRBQ-FM) in San Francisco. The station, previously known as The New Q102.1, will continue to feature a wide collection of classic hip-hop hits and throwbacks, including favorites from 2Pac, Snoop Dogg, E-40, Dr. Dre, Missy Elliott and more.

“We’re pleased to introduce the Bay Area’s newest station and continue to bring our listeners a home for their favorites in throwback hip-hop,” said Stacey Kauffman, Senior Vice President and Market Manager, Audacy San Francisco. “JAMS will embody the very best this format has had to offer and we look forward to continuing to grow this brand as the Bay Area’s go-to for hip-hop.”

102.1 JAMS will launch with Bay Area legend Chuy Gomez assuming the role of afternoon drive talent. Additional lineup updates will be announced in the coming weeks.