Republic Records has named Alyssa LoPresti as Vice President of Marketing Strategy — as announced today by Senior Vice President of Marketing Strategy, Alex Coslov.
In this role, LoPresti will devise, enact, and spearhead marketing campaigns and initiatives for a dynamic and diverse roster of multiplatinum artists and developing talent alike. Artists under her purview include James Bay, Bastille, Of Monsters and Men, and BoyWithUke, to name a few.
Regarding this hire, Coslov commented, “Alyssa is a forward thinking marketer with a very robust, diverse and impressive campaign portfolio. She will be an integral part of Republic’s Marketing Strategy team moving forward and we couldn’t be more thrilled to have her join the Republic family.”
LoPresti said, “I’m so honored to join this team, and I’m looking forward to creating campaigns for Republic’s roster of incredible artists. It’s amazing to collaborate with Alex Coslov and the entire department. Republic truly has a family feel, which is part of what makes the label so special.”
Prior to her arrival at Republic Records, LoPresti spent a decade at Columbia Records. She rose through the ranks from Marketing Assistant to Director of Marketing, working on projects for the likes of AC/DC, BTS, The Chainsmokers, Hozier, and many more. She is based in the label’s New York headquarters.