Beasley Media Group-Detroit’s 101 WRIF has officially launched “The RIFF Rock Hall,” an online experience highlighting 50 years of Detroit’s legendary rock station. Listeners can easily move from room to room in the interactive “hall,” clicking through five decades of history in an immersive virtual environment.
“The RIFF Rock Hall is yet another great example of how our company continues to focus forward on providing a complete interactive experience for our listeners on multiple platforms,” said Beasley Media Group CEO Caroline Beasley. “This is our first step into Radio 4.0, leading the radio industry into the Digital Revolution, in collaboration with our partners Quu and Interactive Life.”
“While the Rock Hall is primarily reflective of the past, it’s also about what WRIF is today, a brand synonymous with live and local radio in the country’s most iconic city for music,” said Beasley Media Group Vice President of National Content/Detroit Director of Programming Scott Jameson. “I’d like to thank WRIF Marketing Director Ken Wasilewski, Program Director Jade Springart along with Joe Harb and his Stellar team for the creative collaboration.”
Visit the RIFF Rock Hall at www.WRIF.com/rockhall.
