Cumulus Media has announced that WBHT-FM/Wilkes-Barre, PA, has rebranded today as Hot 97.1. The Top 40 station, formerly known as 97.1/95.7 bht, will continue to simulcast on 95.7 FM in the northern region. Cumulus Wilkes Barre also launched Hot 97.1’s new website today at: www.Hot971radio.com.
Chris Kenney, VP/Market Manager, Cumulus Wilkes-Barre/Scranton said: “Listeners will feel the energy and excitement Hot 97.1 brings to the market. The hottest music, live and local content, along with community involvement. That’s Hot 97.1!”
Valentine, PD/On-Air Personality, WBHT-FM, added: “Excited to turn the page on the next chapter in the evolution of the legendary 97.1 FM. The Hot 97.1 brand reflects what we are… HOT! A hometown station that is the home of the hottest music and artists.”
