In a new blog post, Integr8 Research, as part of the research division of Coleman Insights, embarks on a deep dive into “drivers license,” the biggest hit so far in 2021 and a cultural phenomenon that has spawned countless TikToks and a skit on Saturday Night Live.
Integr8 Research President Matt Bailey comments, “’drivers license’ isn’t just a big hit about a heartbroken teen. It’s a glimpse into how today’s teens will soon change the course of Pop music.” Bailey notes that teens 15 and younger aren’t Millennials, but instead part of the next generation. “They’re as different from Millennials as Millennials were from Gen-Xers.”
Among Bailey’s observations are that Pop music is becoming more intimate as a more introspective generation begins consuming Pop music. However, Bailey also notes that artists now craft songs with Spotify in mind, not radio. “Those long intros that we used to talk up on-air are long gone for good reason…they don’t keep kids listening on Spotify.”
Read Integr8 Research’s observations about Oliva Rodrigo’s “drivers license” in their latest blog post: What “drivers license” tells us about the future of Pop music by clicking HERE.
