Trina Lüth
EVP/GM of the West Coast, Warren Christensen, has announced two key promotions within the Q Prime Promotion team. In New York, Trina Lüth has been named VP of Promotion. Trina will continue to oversee Alternative, Hot AC and Pop radio as well. She will be working on maximizing partnerships with radio and creating opportunities for all Q Prime artists.
Christensen commented, “Trina’s great depth of experience and talent makes this promotion so natural and I am so grateful for all she does for all our acts every day!” Trina said, “Joining Q Prime was the smartest move I’ve made in my career in the music business and I can proudly say that we have the greatest team, without ego, and the best artists in the business. I am so grateful to Cliff, Peter and Warren. It’s an honor to work here and I look forward to what is ahead in 2018 and beyond.”
Adan Armandariz
Additionally, Adan Armandariz will be jumping into the newly formed position of Director of Rock, while still managing his regional promotion duties. Christensen stated, “With Adan’s extensive experience in the Rock format, this was an obvious choice considering his tenured relationships not only with radio, but with all our artists on the Q Prime roster, including Metallica, Disturbed, Volbeat, and Three Days Grace.” Warren continued, “Adan is fantastic at whatever he takes on, and his positive energy coupled with his extensive experience makes this an instant win for all.” Adan remarked, “It’s an honor to work with the most talented artist roster in our industry and to be part of the team responsible for serving those clients and bringing some of the most exciting music in the world to our radio partners. I’d like to thank Warren Christensen and Trina Lüth for their continued support, I’m looking forward to making 2018 another great year here at Q Prime.”
