Steve McKay

Cumulus Media has announced that it has appointed Steve McKay as Program Director for Adult Contemporary WGNI (102.7 GNI) and Classic Rock WKXS (94.5 The Hawk) in Wilmington, NC.

For over two decades, Steve McKay’s visionary radio programming has resulted in top ratings and revenue performance from Norfolk to Philadelphia. McKay brings to Cumulus a track record of team building, personality and brand development, and unique live and local content on-air, creating audience loyalty and ratings successes.

As PD of WPTE Norfolk, McKay implemented and grew a new brand that achieved #1 ratings, and the second-highest revenue in the market. WPTE was one of the top-performing Modern AC’s nationally. As PD of Top 40 WBHT in Scranton, PA, ratings doubled in less than a year. In Philadelphia, McKay crafted the sound and talent line-up at Jammin’ Gold, leading the station to top 3, Adult Women. He is also a seasoned radio personality and was most recently on-air at the Jersey Shore’s heritage station, WJRZ. McKay was also formerly an account executive for Max Media in Norfolk/Virginia Beach, utilizing his programming experience to create effective advertising campaigns for his clients.

Eric McCart, VP/Market Manager, Cumulus Media-Wilmington, said: “We searched for a leader who will take 102.7 GNI and 94.5 The Hawk to the next level, and most importantly, someone who will keep the music sounding the best, while creating a great listener experience and a deeper connection with our listeners, advertisers and community. I’m ecstatic to welcome Steve to our family and we’re excited to have him on board.”

Barry Fox, Operations Manager, Cumulus Media-Wilmington, said:  “We are thrilled to have someone with Steve’s background join our team and look forward to achieving greatness on WGNI and WKXS under his direction”.

McKay said: “I’ve been watching, with keen interest, the evolution of Cumulus. This is a great company with incredible leadership. I look forward to working with our great team in Wilmington to help take 102.7 GNI and 94.5 The Hawk to new levels of success that bring value and entertainment to our clients and listeners. I thank Mike McVay, John Dimick, Emily Bolden, Eric McCart, and Barry Fox for this exceptional opportunity.”