BuzzAngle Music, the leading innovator in music consumption analytics has announced integration of global data from Shazam. It marks the first time Shazam data is available in a comprehensive analytics platform like BuzzAngle Music. The data provided from Shazam includes the number of Shazams for every song within a given market and country, as well as further breakdowns for age, gender and information regarding user engagement with the track pages.
The importance and value of the Shazam data to BuzzAngle’s users will be in the ability to view the number of Shazams alongside existing consumption data—such as song sales, song streams and song airplay—in all charts, reports and dashboards. The Shazam data is available immediately as a premium upgrade option within the standard BuzzAngle Music service.
“Shazam has been downloaded over 1 billion times and people around the globe are Shazaming 20 million times each day,” said Richard Westover, Head of Music Data Services at Shazam. “Our proprietary data is an unparalleled asset for the industry and in artists’ strategies. We are very excited to be part of BuzzAngle’s advanced platform and help their analytics be even more comprehensive.”
“Programming has always been a balance of science and art,” said Tom Poleman, Chief Programming Officer at iHeartMedia. “The data available at our fingertips is increasingly more sophisticated thanks to BuzzAngle. Having this Shazam data will make it even more powerful.”
“We are excited to partner with Shazam to again provide a first for the music industry. Providing the Shazam data alongside consumption statistics will provide even greater insight into the discovery and popularity growth of songs,” said Jim Lidestri, CEO of Border City Media, the makers of BuzzAngle Music.
