iHeartMedia St. Louis has announced the debut of the new Majic 103.7, Today’s R&B and Throwbacks. The station will kicked off Friday at 10:37 a.m. with 10,000 songs in a row commercial-free from the biggest names in R&B.

Majic 103.7 will broadcast hit music from artists such as Mary J. Blige, Michael Jackson, Stevie Wonder, Luther Vandross, Maxwell and Janet Jackson. A full programming line-up will be announced at a later date.

“The Majic brand is no stranger to St. Louis and has been iconic in the market since 1979,” said A.J., Senior Vice President of Programming for iHeartMedia St. Louis. “With the launch of the new Majic 103.7, we are resurrecting over 35 years of enriching lives and serving the St. Louis community.”

“The heritage of the Majic 103.7 radio brand is like no other and I am honored to be a part of bringing it back to the St. Louis community,” said Derrick Martin, Region President for iHeartMedia St. Louis. “It’s also a privilege to welcome back Majic’s core group of fans and advertisers, and we look forward to engaging new ones as well.”