After keeping Amarillo hunting for weeks with a massively successful online scavenger hunt, Viva Media has announced the debut of new Top 40 KQFX(Wild 104.3), Amarillo’s Party Station.

The new Amarillo’s Party Station will feature many beloved personalities from the Texas Panhandle. Cruz, formerly of 101.9 KATP will host afternoons from 3-7pm and Chino The Hustler most recently at 93.1 KQIZ will host evenings from 7pm-12am. Later this month will feature the debut of the Hacker Morning Show. Featuring Tommy The Hacker, Angel Dee, and Just Josh, the program has dominated mornings in the market for many years at 96.9 KXSS and will lead off the Wild schedule from 6-10am. Newcomer Jessi rounds out the on-air lineup hosting middays from 10am until 3pm. Mix Shows will be integral to Wild 104.3 programming, with three mixes per day with DJ Dangerous Dan.

For the past month, Wild 104.3 staffers have been secretly leading the online Amarillo’s Scavenger Hunt with 9,000 Facebook followers and another 3,000 signed up for exclusive e-mail clues from the station and its sponsors. With the debut of the new format, Wild 104.3 is planning its biggest Scavenger Hunt yet starting on Thursday, May 4 with over $3,000 to be distributed to local hunters.