The winners for the 2018 Radio Mercury Awards were announced Thursday night at the 27th annual awards presentation held at The Cutting Room in New York. This year’s $50,000 Best of Show award was split between FCB Chicago for their “Tours” Radio Flyer Campaign and Fitzco//Casanova McCann for their “Share A Coke 1,000 Name Celebration” Campaign.
“We were really torn over this classic incredibly creative storytelling for Radio Flyer and then this innovative and exciting use of the medium for Coke,” noted Sean Bryan, chief judge and co-Chief Creative Officer, McCann NY. “Splitting the Best of Show award is the best option with a nod to the heart of the medium, and a wink to the future.”
“This was a fantastic year for radio creative. Our two Best of Show winners, along with all of tonight’s winners, showcase radio’s ability to share creative stories that encapsulate a brand’s message, and use the medium in a multi-platform environment, much like how consumers digest media and advertising today,” said Erica Farber, President/CEO of the Radio Advertising Bureau and chair of the Radio Creative Fund.
This year’s Radio Marketer of the Year Award was presented to Comcast’s Xfinity. Drew Horowitz, President/COO of Hubbard Radio, presented this year’s award to Eileen Diskin, SVP of Marketing Communications at Comcast. Farber noted, “Xfinity’s brand efforts activated during the past year consistently demonstrate how to leverage radio’s multi-platform capabilities. They created significant programs to support their suite of video, broadband, mobile, phone and home security products and services that showcase the very best of radio.”
A complete list of winners can be found at http://www.radiomercuryawards.com/2018Winners.cfm.