TikTok and Sony Music Entertainment have announced a licensing agreement to ensure music from artists on the Sony roster will be available on the app. TikTok has been making deals with the major label groups to ensure its users can still legally use their artists’ songs. Bloomberg says that TikTok will be paying “a significant increase” over its previous licensing deal.
According to a press release, “This agreement will enable Sony Music and its artists to use TikTok to create greater awareness for their music and further enhance artist careers. TikTok will also partner with Sony Music in promoting artists on the platform.”
Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, said, “Short form video clips have developed into an exciting new part of the music ecosystem that contribute to the overall growth of music and the way fans experience it. TikTok is a leader in this space and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity and support artist careers.”
Ole Obermann, Global Head of Music for TikTok, said, “We are thrilled to enter in to this agreement with Sony Music so that we can continue to work together to connect the incredible roster of Sony artists in the US and across the globe to new audiences and harness the power of TikTok. Especially during this time when the artist community is challenged to find new ways to reach fans with their music, we are committed to working together to do just that.”
