Entercom today announced the relaunch of Q102.1 (KRBQ-FM), the Bay’s Old School, in San Francisco as The NEW Q102.1. The station will provide the Bay Area with expertly curated gold-based Rhythmic Classic Hits, including mass appeal titles from the 1970s, 1980s and 1990s. The change is effective immediately.

“Q102 has already built a great audience and they have been telling us to play more of the familiar, rhythmic hits,” said Gregory Nemitz, Senior Vice President and Market Manager, Entercom San Francisco. “With the relaunch of The NEW Q102.1, a Bay Area station is finally playing more of the classics we all know and love.”

The station will announce programming updates in the coming weeks.