Entercom has flipped AC WDZH (98.7 The Breeze)/Detroit to Modern Rock as ALT 98.7. The station promises music from Blink-182, Cage the Elephant, My Chemical Romance, The Lumineers and Twenty One Pilots, among others.
The change happens immediately following the flip of CIMX (89X)/Detroit-Windsor today, which became “Pure Country” following nearly three decades as Rock station. 89X covered the Detroit market but actually broadcasts from across the border in Windsor, Ontario.
“This is a huge opportunity to add alternative to our portfolio, and we’re thrilled to further expand our content offering for Detroiters,” said Debbie Kenyon, SVP/Market Manager for Entercom-Detroit. “ALT 98.7 will serve as a home for some of today’s top hits from premier artists in the industry, while capturing the distinctive style and flair of the Motor City.”
ALT 98.7 will launch with 10,000 songs commercial-free. On-air programming details will be announced in the coming weeks.
