DJ/producer David Guetta performed at New York City’s Top of the Rock Observation Deck at Rockefeller Center to a virtual crowd of over 24 million to benefit COVID-19 relief efforts. The event, titled “Major League Soccer and Heineken presents United at Home,” raised half a million dollars for Mayor’s Fund to Advance New York City, Feeding America, World Health Organization and Fondation Hôpitaux de Paris – Hôpitaux de France.
The live performance took place outdoors on the 70th floor of the Top of the Rock observation deck and started just after 7:00 pm EST to coincide with New York’s “daily clap” for healthcare workers. Guetta played to a digital screen displaying fans from all over the world who joined the party via online rooms. NYC’s frontline workers appeared on screen, as well as celebrity guests.
It was the second edition of “United At Home,” following Guetta’s first fundraiser in Miami which raised more than $750,000 for global charities and drew more than 25 million online views since it’s release on April 18.
“Thank you to everyone who joined the stream last night from homes around the world, you made this event so special,” says Guetta. “Although we can’t dance together in real life just yet, I loved to see you online and it was amazing to connect again through music. To those who donated, thank you for your generosity, and a huge thank you to our presenting sponsors Major Soccer League and Heineken for making this event possible.”
The event, conceived and produced by The Charity Guys, was streamed on Guetta’s Facebook, Instagram, YouTube, Twitter, Twitch, VK and TikTok channels. To maintain social distancing and not attract crowds to the area, the performance was exclusively enjoyed online, sound was not amplified.